From Instagram to the closing table!
Imagine handing the keys to a husband who DM’d you after seeing a reel of a beautiful property you posted online, and now you’re receiving a $20K commission check! Sounds crazy, right? Well, that’s exactly what happened to my client, Marie. She’s proof that the journey from social media interaction to the closing table isn’t just possible—it’s powerful.
*First time Home Buyer
Why Realtors Need Social Media
Skipping social media as a realtor is like throwing away your business card in a networking event. Without an engaging online presence, you’re not just invisible—you’re forfeiting a treasure trove of potential leads. Plus, not having automated follow-up systems in place means you’re missing out on nurturing those leads and turning them into clients. Without this, deals can slip through your hands faster than a hot listing in a seller’s market.
Final Thought:
Marketing isn’t just about broadcasting—it's about building trust and relationships that lead to conversions. An engaging social media strategy can take a client from liking a reel to signing on the dotted line. If you're letting these opportunities slip by without automation and targeted content, you’re missing out on your next big sale.
5 Steps for Realtors: From Social Media to Closing Table
Create Engaging Content – Gone are the days of just posting bland property photos. Reel in potential buyers with high-quality images, virtual tours, behind-the-scenes videos, and client success stories. Establish yourself as a go-to expert who’s relatable and trustworthy.
Consistent Call-to-Actions (CTAs) – Every post should motivate potential clients to act. Use CTAs that encourage scheduling a viewing, signing up for a newsletter, or sending a direct message. Make it easy and enticing for viewers to take that next step.
Leverage Stories and Live Features – Highlight the human side of your work by using Instagram Stories or Facebook Live to give real-time tours, answer questions, and share market updates. This builds an authentic connection with your audience.
Automate Lead Follow-Up – Invest in automation tools to stay connected. Whether it’s an email sequence or direct message reminders, nurturing leads through automation ensures potential buyers don’t forget you when they’re ready to act.
Personalized Touchpoints – Follow up with personal notes, voice memos, or video messages when leads express interest. From initial inquiry to closing, a personalized approach can make your clients feel valued and confident in their choice.
